The Wairuatanga Report

Promote Distinctive Identity: “Recognised sense of identity, uniqueness and belonging.”

The essence of Wairuatanga is the synergy between the physical and spiritual realms.

In the Wairuatanga report, we discuss how Wairuatanga is being expressed in the creative sector, for example by using the Te Ara design principles.

When Māori businesses ground their practices in Wairuatanga, they recognise interrelationships between culture within the organisation and their business outcomes.

  • Cultural Pou

The desired outcome for Wairuatanga within the cultural pou of the Māori Plan for Tāmaki Makaurau, 2017 is that Māori heritage of Tāmaki Makaurau is valued and protected.  Wairuatanga is an essential requirement for the identity and wellbeing of Māori.

  • Social Pou

The Māori Plan indicates that within the social pou of Wairuatanga the outcome is that Māori social institutions and networks thrive, for example sport and active recreation clubs that cater for Māori. Māori enjoy  participation in sports and recreation which has a positive impact on health and wellbeing. 

  • Economic Pou

The outcome from Wairuatanga within the economic pou is that Māori businesses are uniquely identifiable, visible and prosperous. Collaborative partnerships are important for Māori businesses to network and provide opportunities for growth and prosperity. 

  • Environment Pou

Wairuatanga within the environment pou of the Māori Plan is that taonga Māori are enhanced or restored in urban areas. Māori have a unique relationship and spiritual connection with the land and they have a sense of responsibility for protecting the environment.